As part of Nubank's brand design team, we faced the challenge of maintaining consistency and quality as the company grew. To address this, we created the Nubank BrandBook Tool. Our mission was to turn the Nubank Brand System into an interactive platform for both internal teams and external partners. The result is a dynamic brand playground that encourages curiosity and strengthens brand adherence. This interactive tool is a comprehensive guide, presenting guidelines and brand foundations through engaging modules and tools. It covers everything from visual elements to messaging, ensuring seamless and consistent implementation. Additionally, the BrandBook Tool acts as a centralized repository for all essential brand assets. It enables easy updates, efficient delivery, and hassle-free downloads, promoting cohesive work while preserving the brand's integrity.
