Scudra

Scudra was born from the desire to facilitate the granting of credit to everyone in an inclusive and transparent way. Scudra offers an exclusive and personalized scoring model, targeting those who would likely never obtain financial credit if they depended on the old-fashioned and already established credit risk analysis models. Its visual language is based on a grid of dots. Using generative design methods, the type breaks the structure, generates a distortion in the pattern, and, by doing so, references the disruptive and anti-system essence of the company.

Creative Director: Mariana Hardy
Director of Operations: Cynthia Massote
Design Coordinator: Délio Faleiro
Designer: Arthur Reis
Project Manager: Marcelo Pantuzza

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