Scudra

Scudra was born from the desire to facilitate the concession of credit to everyone in a inclusive and transparent way. Scudra offers an exclusive and personalized scoring model, targeting the ones who would likely never obtain financial credit if they depended on the old-fashioned and already estabilished credit risk analysis models. It's visual language foundation lay in a grid of dots. Using generative design methods, the type breaks the structure, generates a distortion in the pattern and, by doing so, references the disruptive and anti-system essence of the company.

Direção de Criação: Mariana Hardy
Direção de Operações: Cynthia Massote
Coordenação de criação: Délio Faleiro
Design: Arthur Reis
Gerência de projeto: Marcelo Pantuzza

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