O Comprador

"O Comprador" by Carlos Pessoa, an expert in negotiation, strategic management, and marketing, is a book that breaks down complex topics into accessible lessons. The book's layout is designed to be playful yet informative, offering a visual contrast to its serious subject matter. The typography creates a distinct voice for each character, enhancing the reading experience. Simple yet effective illustrations help to make the author's teachings tangible, providing readers with practical insights into the world of negotiation and business management. The project was developed at Estúdio Bogotá in 2016.